Cranium-Dissecting Apps

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Anyone Can Finally Pick Einstein's Brain for Ten Dollars

There's a new meaning to the good old saying "I'd like to pick your brain," with this new app allowing you to dive deep into the ultimate mind -- Einstein's brain.

Albert Einstein's brain resided at McMaster University in Hamilton, Ontario and was available to a few scientists who decided to take their fascination with him to the next level. Now downloadable as an iPad app for $9.99 are scans of "nearly 350 fragile and priceless slides made from slices of Einstein's brain" after his death. The precious contents of the scientist's cranium can now be viewed by professionals and children alike, so long as they have $10 in their wallet.

Thanks to a medical museum in Chicago, this open sharing of the genius brain may help to hasten new scientific discoveries and maybe even tell us why Einstein was so smart.
Trend Themes
1. Brain-dissecting Apps - As more museums and research institutions digitize their archives, there is an opportunity for more apps that offer private access to priceless material--and potential educational and research applications.
2. Museum App Development - Museums can convert their archives and collections to app format to increase accessibility, generate revenue and drive engagement.
3. Medical Education Apps - Apps that break down medical information for a broad range of learners, from aspiring students to curious adults, stand to save time and money for education and training.
Industry Implications
1. Museum - Apps like those that feature Einstein’s brain scans, open to the public, may generate new revenue streams for museums while drawing an even wider audience to their collections.
2. Education - With apps, like those offering slicing of Einstein's brain, learners of all ages can access previously unavailable or expensive content on their own time and at their own pace.
3. Medical Research - Research institutions and organizations that share access to the archives and collections through apps, like Einstein's brain scans, can hasten scientific discoveries, education, and narratives and public engagement around such breakthroughs.

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