I’m a sucker for quirky photo shoots, and ‘Ein Haar in der Suppe’ (‘A Hair in the Soup’) by Luisa Schwarz Rojas, Jasmina Ziegler and Judith Andermatt is one that takes a foodie twist. Each model’s hat or fascinator is comprised of an edible meal—whether it’s a cinnamon bun, cheeseburger or plate of pasta.
We’ve seen accessories that look like edible treats, but ‘Ein Haar in der Suppe’ kicks this phenomenon up a notch.
Implications - Consumers in contemporary society are attracted to items that feature an unconventional aesthetic. Products that contain a style that hasn't been seen before appeal to shoppers who want to experience something new in their everyday lives.
Edible Headwear
'Ein Haar in Der Suppe' by Luisa Schwarz Rojas Turns Hats & Fascinators into Meals
Trend Themes
1. Edible Fashion - Fashion accessories that double as edible meals provide a new way for consumers to experience food and fashion in a unique and edgy way.
2. Food-inspired Accessories - Accessories that resemble popular food items create a playful and fun addition to any outfit.
3. Unconventional Aesthetics - Consumer demand for unique and unconventional styles gives designers the opportunity to explore new and innovative design options in various industries.
Industry Implications
1. Fashion - Designers in the fashion industry can incorporate food-inspired accessories and edible fashion into their collections, creating a new market for novelty and playful fashion.
2. Food and Beverage - F&B companies can collaborate with fashion designers to create edible products that double as accessories, as well as explore the market for food-inspired fashion lines.
3. Art and Design - Artists and designers outside of the fashion industry can use the concept of edible fashion and food-inspired accessories to expand into new areas and explore unconventional and quirky aesthetics.