The 80’s are still, of course, a favorite of the moment and are now dominating more than the clothes coming down the runways. Many shows featured models with edgy, smoky and futuristic punk eye makeup that often featured wing-like extensions of color.
The marquee example of this look had to be Marc Jacobs at his Fall 2009 show, a look created by Francisco Nars which was a very high-drama version of the 80’s eye. Other variations on this makeup included the look seen at Valentino, which was created by Pat McGrath.
Off the runway, a matte dark gray shadow concentrated on the lids that extends just beyond the outer corners will do the trick, leaving the brow bones bare. Fashionistas such as Kate Moss have been spotted rocking this look. Moss attended a Fendi party during Paris Fashion Week with a neutral eye shadow with a hint of sparkle.
80s Eye Makeup
High-Drama Edgy Eyes Hit the Runways
Trend Themes
1. High-drama Eye Makeup - Opportunity for disruptive innovation in creating new and bold eye makeup looks with a high-drama twist.
2. Futuristic Punk Makeup - Opportunity for disruptive innovation in developing edgy, smoky and futuristic punk-inspired eye makeup.
3. Wing-like Extension Makeup - Opportunity for disruptive innovation in designing eye makeup looks with wing-like extensions of color.
Industry Implications
1. Cosmetics - Opportunity for disruptive innovation in the cosmetics industry to create new eye makeup products and techniques.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by integrating bold and dramatic eye makeup looks into runway shows and collections.
3. Beauty Retail - Opportunity for disruptive innovation in the beauty retail sector to offer new eye makeup products and provide tutorials on achieving high-drama eye looks.