Aēsop is launching a new ‘Eidesis’ fragrance just after the launch of its ‘Othertopias’ Eau de Parfums collection. The forthcoming fragrance is marketed as unisex, meaning everyone can enjoy the delightful concoction of scents that ‘Eidesis’ has to offer.
The scent was designed in collaboration with Barnabé Fillion, and tells the story of Narcissus, a hunter from Thespiae who was famously known for his breathtaking beauty. Narcissus, also known as the god of vanity, fell in love with his own reflection and spent the rest of his days gazing at his own reflection in a pool of water.
The scent itself boasts hints of vetiver, sandalwood, cedar, in addition to "aquatic floral" notes. The fragrance comes in a 50ml bottle and launches on Aēsop’s website in September. ‘Eidesis’ retails for approximately $195 USD.
Mythology-Inspired Unisex Fragrances
Aēsop Announces the Arrival of the 'Eidesis' Fragrance
Trend Themes
1. Mythology-inspired Fragrances - There is an opportunity for fragrance companies to create new unisex scents with stories inspired by mythology as a way to differentiate themselves in the market.
2. Unisex Fragrances - Fragrance companies can cater to a wider audience by creating unisex fragrances to appeal to individuals who want to wear scents that are not gender-specific.
3. Premium Fragrances - The market for premium fragrances is growing, and companies can capitalize on this trend by creating high-end, luxury fragrances with unique fragrance notes and stories.
Industry Implications
1. Fragrance - Fragrance companies can create new mythology-inspired and unisex scents to differentiate themselves in the market and appeal to a wider audience.
2. Luxury Goods - The market for premium fragrances is growing, and companies can capitalize on this trend by creating high-end, luxury fragrances with unique fragrance notes and stories.
3. Beauty and Personal Care - Creating unisex fragrances and marketing them as inclusive products can appeal to individuals who are looking for products that are not gender-specific and cater to a wider audience.