There are a number of clever creative choices at play within Ego Wine packaging that make the drinker more enamored with the bottled beverage than he may even be with himself. Designer Mattia Castiglioni began with a very simple concept, which swiftly transformed into a more complex idea.
A cluster of outlined circles is where it all started, arranged in an upside-down triangle to look like a bunch of grapes. A little reorganization of these black O's became the word "Ego" spelled in rounded text.
The notion of the ego, or self-importance led the creative to settle on a symbol of narcissism. A framed oval mirror acts as an elegant medallion on the Ego Wine packaging, which reflects the image of the consumer, making this brand of alcohol all the more attractive on the liquor store shelf.
Vain Vino Branding
Ego Wine Packaging is Crisply Composed for the Narcissistic Connoisseur
Trend Themes
1. Creative Packaging - Brands can explore unique and visually appealing packaging designs to captivate consumers and differentiate themselves in the market.
2. Personalized Branding - Customized branding elements that reflect the consumer's self-image can create a stronger emotional connection and increase brand loyalty.
3. Visual Storytelling - Incorporating symbols and visuals that convey a narrative can enhance the brand story and engage consumers on a deeper level.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can leverage creative packaging and personalized branding to stand out on store shelves and attract customers.
2. Design and Marketing - Design and marketing agencies can help brands in various industries develop unique packaging designs and personalized branding strategies.
3. Luxury Goods - Luxury brands can embrace visual storytelling and personalized branding to enhance the consumer experience and create a sense of exclusivity.