The Edun S/S 2012 ad campaign features an abundance of beautiful butterflies. The artful and avant-garde spread showcases a number of chic and casual styles that include sleek shorts, simplistic tanks and lace-trimmed lingerie looks.
This conceptual campaign is visually stunning, featuring a wide array of interesting details that include models' bold body art and electric-hued locks. The dreamy in-studio portraits, captured by the lens of photographer Ryan McGinley, dare to be different, standing out amongst the crowd.
Founded in 2005, Edun is a social business that aims to encourage trade with Africa.
Here, models Charlotte, Dempsey, Bradley, Ehren, Henrieth and David take center stage in an advertorial spread that takes risks in its overall concept and imagery. From ethereal shots to intimate portraits, the Edun S/S 2012 campaign is all about rebellion and self-expression. Displaying a definite sense of personality and character, this ad campaign is one to watch.
Butterfly-Clad Campaigns
The Edun S/S 2012 Advertorial is Artful and Intriguing
Trend Themes
1. Conceptual Advertising Campaigns - Disruptive innovation opportunity: Explore unconventional and visually stunning approaches to advertising campaigns.
2. Bold and Artful Imagery - Disruptive innovation opportunity: Experiment with avant-garde and eye-catching visuals to create memorable brand experiences.
3. Promoting Self-expression and Rebellion - Disruptive innovation opportunity: Tap into the desire for individuality and self-expression to create campaigns that resonate with consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate unique and artistic elements into fashion advertising to captivate consumers.
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3. Social Impact - Disruptive innovation opportunity: Align brand campaigns with social causes to connect with socially-conscious consumers.