While some commuters opt to read print newspapers and others take the time to listen to music or podcasts, those in Cairo are able to take advantage of educational radio programming. Cairo underground stations are airing back-to-back 6 minute episodes for public transit passengers to listen to as they wait for their train. Kemet Radio is producing the educational content for people waiting on train platforms.
Executive Officer Ahmad Meshal said the radio service's mission is to spread culture and create awareness of Egyptian history and traditions. This includes educational radio segments on cinema, economic development, folk arts and food in Egypt as well as mini dramas. They will avoid divisive programming and instead aim to cover broadly-appealing material to the country's diverse population.
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
Trend Themes
1. Educational Audio for Commuters - Creating educational audio programming for commuters is a trend that can be adopted by companies to bring educational content to consumers while they are on-the-go.
2. Diverse Radio Programming - Focusing on broadly-appealing educational radio programming can become a trend which can help companies reach diverse audience demographics.
3. Localized Audio Content - Localized educational audio content can be a trend to create awareness of local cultures and communities and to increase consumer engagement with the brand.
Industry Implications
1. Transportation - The transportation industry can adopt educational audio programming to offer a value-added service to commuters which can help in improving overall customer experience.
2. Media and Entertainment - The media and entertainment industry can create diverse educational audio content that appeals to the masses and helps in promoting local cultures and traditions.
3. Food and Beverage - The food and beverage industry can produce educational content about local food culture to promote regional cuisines and create awareness about local food offerings.