Sweet Treat Typography

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Tommy Perez Teaches His Daughter the Alphabet Through Edible Type

This series of edible type was created by designer and father Tommy Perez. The series is an ongoing project that he is creating with his young daughter called 'AtoZoe,' which is suitably named after his daughter Zoe.

For the project, Perez helps teach his daughter design principles, typography and of course, the alphabet by making playful letters out of sweet foods. To keep her intrigued in the project he uses her favorite foods majority of the time, which includes Rice Krispies, apple sauce, Pretzel Bites and chocolate chip cookies.

The foods also correspond with the appropriate letter of the alphabet. For example, the letter "A" was written in apple sauce and the letter "C" was made by baking cookie dough into the shape of the letter.
Trend Themes
1. Edible Typography - Exploring the creative use of food to form letters and characters, presenting opportunities for innovative food products and packaging designs.
2. Parent-child Collaborative Projects - Encouraging parents and children to bond through creative projects like designing edible typography, opening doors for collaborative products and family-oriented experiences.
3. Edutainment Design - Combining education and entertainment to create engaging learning experiences, leading to potential opportunities in interactive educational tools and applications.
Industry Implications
1. Food and Beverage - Exploring innovative ways to incorporate food and typography, leading to new product development and experiential dining concepts.
2. Children's Education - Integrating creative and interactive learning methods like edible typography into children's education, opening avenues for educational content development and learning materials.
3. Graphic Design and Advertising - Adopting unique and unconventional design techniques like edible typography in advertising campaigns, offering novel branding opportunities and interactive marketing strategies.

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