The inaugural Pop-Tarts Bowl will be airing live on ESPN on December 28th, 2023 and the winning team will get to take a bite of college football’s first-ever Edible Mascot.
This summer, Pop-Tarts debuted its Agents of Crazy Good characters and the Pop-Tarts Bowl Mascot is now being introduced as the real-life manifestation of this campaign. At the 2023 Pop-Tarts Bowl, the first-of-its-kind mascot will interact with fans in the stadium and when the final whistle blows, it will transform into a game-winning snack for the victors. "For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn't that include our beloved Football Mascot, too?" said Heidi Ray, Senior Director of Marketing for Pop-Tarts.
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Trend Themes
1. Edible Mascots - The 2023 Pop-Tarts Bowl will introduce the world's first Edible Mascot, creating a new trend in the sports industry.
2. Branded Character Campaigns - Pop-Tarts' Agents of Crazy Good characters and the introduction of the Pop-Tarts Bowl Mascot show a trend towards branded character campaigns in the food industry.
3. Interactive Stadium Experiences - The interaction between fans and the Pop-Tarts Bowl Mascot at the 2023 game suggests a trend of interactive stadium experiences in the sports and entertainment industry.
Industry Implications
1. Sports - The introduction of Edible Mascots at the Pop-Tarts Bowl presents a disruptive innovation opportunity in the sports industry.
2. Food and Beverage - The development of branded character campaigns, like the Pop-Tarts Bowl Mascot, creates a disruptive innovation opportunity in the food and beverage industry.
3. Entertainment - The trend of interactive stadium experiences, exemplified by the Pop-Tarts Bowl Mascot, opens up disruptive innovation opportunities in the entertainment industry.