The edible ashtray and cigarette butts were created in protest to all of the pink and red hearts invading the dessert market for Valentine's Day. Deceptively disgusting, in reality, these smoker treats will do more damage to the waistline than the lungs.
Created by Miss Cakehead and Nevie Pie Cakes, the edible ashtray and cigarette butts were put together for self promotion. Miss Cakehead writes on her website, "We created a mail out for some of our ‘edgier’ new business possibilities with the aim of showing them we can unquestionably generate reaction, buzz and get people talking." The ashtray and cigarette butts were packaged with edible ash and blackened lung cookies for a dramatic effect. Wrapped with tissue paper and red rose petals, the recipients got a nasty albeit delicious surprise.
Gross Smoker Sweets
The Edible Ashtray and Cigarette Butts Protest V-Day Desserts
Trend Themes
1. Anti-valentine's Day Desserts - There's an opportunity for companies to create edgier desserts to protest against traditional Valentine's Day desserts.
2. Shocking Promotional Materials - Businesses can generate buzz and reaction through the use of provocative or controversial promotional materials.
3. Unexpected Ingredients - Businesses can differentiate themselves by using unconventional ingredients in their products, even if they may seem off-putting at first glance.
Industry Implications
1. Bakery - Bakeries can experiment with unique flavors and designs to stand out in the competitive dessert market.
2. Advertising - Agencies can leverage shock value in their promotional materials to draw attention to their clients' brands.
3. Food Industry - Restaurants and food manufacturers can use unexpected ingredients to create unique dishes and products that challenge the status quo.