The 7 Diamonds SS12 lookbook brings out a rugged man's escapist world. With cool rock and train backgrounds, it brings a creative feel to the not-so ordinary photo shoot. The 7 Diamonds line includes everything from leather jackets to premium denim. If you are planning on getting away this spring, I hope this inspires you to do it in style. This shoot also brings out a feel of subtle camaraderie.
Here, some of the sceneries look space-like while others bring out an almost urban feel with the train and bridge settings. Well if you feel like escaping for a little bit feel free take a look at the The 7 Diamonds SS12 lookbook.
Escapist Video Lookbooks
The 7 Diamonds SS12 Campaign is a Rugged Take on Menswear
Trend Themes
1. Escapist-video-lookbooks - Creating immersive video lookbooks with escapist themes can enhance brand storytelling and engage customers on a deeper level.
2. Rugged-menswear - The trend towards rugged men's fashion presents opportunities for brands to create innovative designs that blend style with functionality.
3. Subtle-camaraderie - Capturing a sense of subtle camaraderie in brand campaigns can foster a sense of community and emotional connection with customers.
Industry Implications
1. Fashion - Fashion brands can adopt the use of immersive video lookbooks to showcase their collections and create unique brand experiences.
2. Retail - Retailers can leverage the trend for rugged menswear by curating collections that cater to the growing demand for stylish yet durable clothing.
3. Advertising - The use of subtle camaraderie in advertising campaigns can help brands establish an emotional connection with consumers and differentiate themselves in a competitive market.