WonderBra, the Canadian bra brand founded in Montreal by Moses Nadler, recently expanded its EcoPure collection. Increasing the brand’s sustainable offering, the selection will incorporate one new style and two existing styles, now made using recycled materials.
The EcoPure collection debuted with two styles last summer, followed by another two styles this past spring. The EcoPure collection features what you love and expect from WonderBra: support, fit, and comfort, with the added benefit of being responsibly made.
"‘We’re looking at new ways to expand our partnership with recycled polyester manufacturers, and our brands are working to increase the use of recycled fibers across even more of our products.,’ declares HanesBrands, the parent company of WonderBra Canada.
HanesBrands has set a goal of using 100% recycled or biodegradable polyester in their products by 2025, which is just the beginning of WonderBra's journey toward responsible materials.
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WonderBra Recently Expanded its EcoPure Collection
Trend Themes
1. Sustainable Fashion - WonderBra's expansion of its EcoPure collection demonstrates the trend of sustainable fashion, an opportunity for fashion brands to embrace eco-friendly materials and promote environmental consciousness.
2. Recycled Materials - The use of recycled materials in WonderBra's EcoPure collection is part of a trend that presents an opportunity for industries to find innovative ways to create products using environmentally conscious materials.
3. Responsibly Made Products - WonderBra's commitment to producing responsibly made products is a trend that is becoming more popular as consumers become more environmentally aware, creating an opportunity for brands to invest in environmentally friendly production methods.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace sustainable fashion trends and produce eco-friendly products like WonderBra's EcoPure collection.
2. Textile Manufacturing - The use of recycled materials in WonderBra's EcoPure collection presents an opportunity for the textile manufacturing industry to find innovative ways to produce fabrics sustainably and reduce waste.
3. Consumer Goods - The trend toward responsibly made products like WonderBra's EcoPure collection presents an opportunity for industries that produce consumer goods to invest in environmentally friendly production methods and promote environmental consciousness.