Imagine if your office plant sprouted cigarette butts instead of flowers, or if an orchid smelled like raw onion. I doubt we would be displaying these flowers in our homes and offices very often. The ad campaign for Ecomist air freshener, however, imagines such a world.
With the tag line “Eliminates odours,†Ecomist air freshener takes on the stinkiest, most pungent smells. The campaign was conceived by the South African advertising agency Y&R.
Implications - Air fresheners and green living are attempting to go hand in hand. Since many air fresheners use chemicals yet appear eco-loving, companies can take note of how promoting eco-initiatives is a feasible option for marketing initiatives from even those products that aren't entirely green.
Cigarette Sprouting Plants
Ads for Ecomist Air Freshener Imagine Stinky Things as Greenery
Trend Themes
1. Eco-friendly Advertising - Opportunity for companies to promote eco-initiatives as a marketing strategy, even for non-green products.
2. Fragrance Innovation - Opportunity to develop air fresheners that effectively eliminate the most unpleasant odors.
3. Disruptive Green Designs - Opportunity to create alternative decor options that challenge conventional ideas of beauty.
Industry Implications
1. Advertising - Companies can explore ways to incorporate eco-friendly messaging in their ad campaigns.
2. Air Freshener - Opportunity for air freshener companies to develop innovative products that effectively eliminate odors.
3. Home Decor - Opportunity for home decor companies to create unconventional and eco-friendly design options.