MSGM has released a new eco-friendly sneaker collection of recycled and sustainable materials called the 'FG1' sneaker line. The collection was first shown in its Spring/Summer 2023 collection at Milan Fashion Week in 2022. ACBC sources the eco-friendly materials compiled into each sneaker for their organic feel and natural textures.
The sneakers are made of VegSkin, ReRubber, and RePet materials that minimize Co2 emissions and encourage biodiversity. Specifically, ReRubber is a recycled pre-consumer rubber waste material used In the laces and lining. The sneaker collection has four colors: green, purple, white, and black. The design consists of a lifestyle sneaker look, with the primary colors covering the entire sneaker except for the interior. The upper is made from layers of ragged VegSkin material that displays a rough appearance to the sneaker along with its exposed double stitching. MSGM's FG1 sneaker collection is available for $435.
Eco-Friendly Sneaker Collections
MSGM Releases New Eco-Friendly 'FG1' Sneaker Collection
Trend Themes
1. Recycled Sneaker Materials - There are opportunities for other footwear companies to explore and experiment with different recycled and eco-friendly materials to make their products more sustainable.
2. Eco-friendly Fashion - The rising consumer demand for sustainable and eco-friendly products will continue to push fashion companies towards adopting more sustainable and environmentally conscious practices.
3. Sustainable Fashion Shows - Fashion weeks can be used as a platform to showcase sustainable fashion collections to a wider audience, sparking more interest and investment in eco-friendly fashion.
Industry Implications
1. Footwear - The footwear industry has an opportunity to invest in research and development of eco-friendly materials to produce sustainable and environmentally conscious products.
2. Fashion - The fashion industry can adopt eco-friendly practices throughout their supply chain and production process to reduce their environmental impact.
3. Textiles - There is room for innovation in textile production by incorporating more sustainable and eco-friendly materials to meet the rising demand for environmentally conscious products.