Rapper Post Malone recently partnered with designer ARNETTE to launch new eco-friendly shades. ARNETTE was founded in Orange County, California in 1992 and was popular with skaters, skiers, and surfers.
The sunglasses are made from bio-based plastics and come with a recycled elastane case. The eco-friendly shades come in two designs -- 'Lost Boy' and 'Borrow drop.' They boast bright colors, including red, pink, orange, turquoise with color-blocked frames.
The inspiration behind the laid-back shades goes "back to the 90s when our heroes were slackers: the dudes and the clerks, the stick-it-to-the-man, stay-true-to-yourself burnouts." ARNETTE's new street-ready style is apart of a new line the brand is releasing that boasts understated and retro designs.
Bio-Based Rapper Sunglasses
Post Malone Partnered With ARNETTE for Eco-Friendly Shades
Trend Themes
1. Eco-friendly Fashion - There is an opportunity for other fashion brands to follow ARNETTE's lead and incorporate bio-based materials into their products to appeal to environmentally conscious consumers.
2. Retro Design Revival - ARNETTE's new line's retro designs, inspired by the 90s, could launch a trend in fashion and design and generate new opportunities for nostalgic products.
3. Brand Collaboration - Post Malone's partnership with ARNETTE to launch eco-friendly shades could pave the way for more collaborations between fashion and music icons, offering opportunities for mutual cross-promotion.
Industry Implications
1. Fashion - The use of bio-based materials in eco-friendly fashion products, such as ARNETTE's sunglasses, could disrupt the fashion industry by creating a new avenue to capture eco-conscious consumers.
2. Music - Collaborations between music and fashion icons such as Post Malone and ARNETTE, could create disruptive opportunities in cross-promotion between industries.
3. Sustainability - ARNETTE's use of bio-based materials promotes sustainability, and this could lead to disruptive innovations across industries to produce more sustainable products.