This clever auto ad is dedicated to all of the gas cans that are left empty ever since eco-friendly cars--and especially the Smart Car--came onto the scene. It was created by the German agency Jung van Matt in Hamburg, Germany for Daimler-Chrysler.
The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain.
Implications - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition.
Eco-Friendly Auto Ads
The Smart Car Beats "Gas Can Blues"
Trend Themes
1. Eco-friendly Auto Ads - Disruptive innovation opportunity: Explore creative ways to rebrand automobiles as eco-friendly to counter negative associations.
2. Gas Can Blues - Disruptive innovation opportunity: Develop innovative solutions to reduce dependence on gas cans for fueling vehicles.
3. Smart Car Campaigns - Disruptive innovation opportunity: Create impactful advertising campaigns promoting eco-friendly Smart Car models.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate eco-friendly technologies into automobiles to meet the growing demand for eco-friendly vehicles.
2. Advertising - Disruptive innovation opportunity: Innovate in advertising strategies to showcase the environmental benefits of products or services.
3. Renewable Energy - Disruptive innovation opportunity: Develop renewable energy sources to power eco-friendly automobiles and reduce reliance on fossil fuels.