Eckhaus Latta is a brand by Mike Eckhaus and Zoe Latta and it recently showcased its newest collection designed for the Spring/Summer 2021 season. The brand unveils the campaign, exploring themes of vulnerability and transformation. This stems from being in lockdown due to the global pandemic, translating a time of drastic changes for everyone.
Through the designs, the pieces tell the story through chunky knitwear, skirts, dresses, and more made from discarded dollies. The suits are also designed to be deconstructed and crafted from lightweight materials to embody the staying at home feel as the world shifted to work from home for the most part. To capture the new pieces, the brand taps Talia Chetrit to photograph the seasonal campaign.
Vulnerability Themed Spring Apparel
Eckhaus Latta Goes Through Transformation in SS21 Campaign
Trend Themes
1. Vulnerability-themed Fashion - Designing clothing to reflect the emotions and challenges faced during the pandemic presents an opportunity for fashion brands to connect with consumers in a meaningful way.
2. Upcycled Fashion - Using discarded materials for clothing presents an opportunity for sustainable fashion brands to reduce waste and appeal to eco-conscious consumers.
3. Deconstructed Suits - Creating lightweight suits that can be deconstructed presents an opportunity for fashion brands to offer versatile and comfortable work-from-home attire.
Industry Implications
1. Fashion - Fashion brands can incorporate the themes of vulnerability and transformation into their designs, offering consumers clothing that reflects their emotions and experiences during the pandemic.
2. Sustainable Fashion - By using upcycled materials for clothing, sustainable fashion brands can reduce waste and appeal to eco-conscious consumers who prioritize environmentally-friendly products.
3. Workwear - Creating deconstructed suits from lightweight materials presents an opportunity for workwear brands to offer comfortable and versatile attire for work-from-home situations.