With consumers reaching for more sustainable packaging on the shelf, brands are rolling out more options to meet those needs. Eckes-Granini, Europe’s leading producer of fruit juice beverages, recently launched new PET juice bottles that are s 100% rPET. With the changeover to rPET, over 4,000 metric tons of new PET will be saved annually resulting in a reduction of around 8,000 tons of carbon emissions, per year.
"Considering the EU’s plastics strategy and the increase in recyclate quotas this prescribes, we’ve now decided to switch to using recycled PET only," says Hermann Naumann, plant manager for Eckes-Granini in Bad Fallingbostel in Lower Saxony. "We want to be a pioneer with regard to the circular economy and set a good example for the beverage industry."
100% Recycled Plastic Bottles
Eckes-Granini Recently Launched a 100% rPET Bottle for Juice
Trend Themes
1. Sustainable Packaging - There is an opportunity for companies to create more sustainable packaging solutions across various industries.
2. Recycled Materials - The utilization of recycled materials in product production can be a disruptor in reducing carbon emissions and promoting environmental responsibility.
3. Circular Economy - Embracing the circular economy through the usage of recycled products can lead to significant cost reductions and environmental benefits.
Industry Implications
1. Beverage Industry - With the increase in demand for sustainable packaging solutions, opportunities arise for the beverage industry to switch to more eco-friendly options.
2. Consumer Goods Industry - Companies in the consumer goods industry can stand out by creating products that utilize recycled materials, thus supporting environmental responsibility and promoting sustainable living.
3. Manufacturing Industry - With a growing emphasis on sustainable practices and environmentally-friendly production, the manufacturing industry can create disruptive innovation opportunities by adopting the use of recycled materials in their products.