The ECCO BIOM 2.1 X Country sneakers are a rugged, casual footwear style crafted with durability and style in mind to keep trail explorers supported. The sneakers are positioned as perfect for short-distance travel and additional cross-country activities, and feature the Biom Natural Motion technology to deliver a running experience that's close to a barefoot. This will help wearers to better connect with the ground under their feet, while still enjoying impressive comfort and performance.
The ECCO BIOM 2.1 X Country sneakers are paired with an OrthoLite UltraLite insole to deliver lightweight comfort. Available now, the sneakers come in four color options to choose from and are perfectly suited for use in a range of seasons when exploring familiar or new trails.
Performance Technology Sneakers
The ECCO BIOM 2.1 X Country is Ready for the Trail
Trend Themes
1. Performance Technology Sneakers - Opportunity for disruptive innovation in the sports and fitness industry through new technologies and materials incorporated into footwear.
2. Biom Natural Motion Technology - Opportunity for disruptive innovation in the footwear industry through development of new technologies that promote natural foot motion and connect the wearer with the ground.
3. Ortholite Ultralite Insole - Opportunity for disruptive innovation in the footwear industry through increased use of lightweight and durable materials for shoe insoles and construction.
Industry Implications
1. Sports and Fitness - The incorporation of natural foot motion technology and lightweight materials into footwear could revolutionize the sports and fitness industry.
2. Outdoor Recreation - The development of durable and comfortable trail-ready sneakers positions ECCO and other outdoor recreation companies for success as consumers seek more eco-conscious and adventurous lifestyles.
3. Fashion and Apparel - The incorporation of performance technology into fashion footwear offers opportunities for both niche and mainstream apparel companies to create innovative and functional products.