Coming out of China, Ecaro Marshmallow is a candy designed for children from ages four to twelve. With cute pastel packaging and four different goofy animal shapes (bear, duck, rabbit and sheep), Ecaro Marshmallow will attract kids to these cavity-inducing treats.
Check out the gallery to view the adorable packaging -- packaging so adorable that it might even attract adults to the Ecaro Marshmallow product!
Implications - Extensive testing has shown that consumers react well and are highly stimulated by colorful imagery, branding and packaging. When considering targeting a younger target demographic, there is an increased need to consider bright colors that will appeal to children and friendly imagery that is welcoming.
Pastel Candy Packaging
Ecaro Marshmallow Creates Animal-Shaped Designs for Kids
Trend Themes
1. Colorful Packaging - Opportunity for companies to explore vibrant and attractive packaging designs that can appeal to children as well as adults.
2. Child-focused Products - Potential for businesses to develop products specifically designed for the younger target demographic, considering their preferences and interests.
3. Emotional Marketing - Disruptive innovation opportunity to leverage vibrant and friendly imagery in marketing campaigns to create a welcoming and engaging experience.
Industry Implications
1. Confectionery - Confectionery industry can explore adopting colorful and engaging packaging to attract children and enhance the overall product experience.
2. Food and Beverage - Companies in the food and beverage industry can develop child-focused products with appealing packaging and designs to target the younger demographic.
3. Marketing and Advertising - Marketing and advertising agencies can leverage emotional marketing strategies, utilizing vibrant imagery and friendly characters, to connect with children and their parents.