The new 'Harry Potter: A History of Magic' eBook series has been announced by J.K. Rowling as an online-only collection of folklore for fans of the namesake franchise to enjoy.
Available now for pre-order at a cost of $2.99 each, the eBooks will be available for reading on any connected device and will launch in four languages initially including English, French, Italian and German. The anthology will include four books in total that are all themed with lessons from Hogwarts in mind to let avid readers immerse themselves further into the world of Harry Potter.
The 'Harry Potter: A History of Magic' eBook series speaks to the continuing popularity of the magical franchise and the diversification of medium options to include digital as more consumers shift towards mobile solutions.
Wizardly Online-Only Anthologies
The 'Harry Potter: A History of Magic' eBook Series is Immersive
Trend Themes
1. Online-only Anthologies - Disruptive innovation opportunity: Creating immersive digital collections that cater to a tech-savvy audience.
2. Connected Device Reading - Disruptive innovation opportunity: Developing innovative platforms and interfaces for reading on various connected devices.
3. Diversification of Medium - Disruptive innovation opportunity: Expanding traditional franchises into new digital formats to reach a wider audience.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Utilizing digital platforms to create interactive and engaging reading experiences for consumers.
2. Technology - Disruptive innovation opportunity: Creating new devices and technologies that optimize the reading experience on connected devices.
3. Entertainment - Disruptive innovation opportunity: Leveraging popular franchises to explore new storytelling formats and engage fans in immersive experiences.