In order to celebrate the web marketplace's birthday, the eBay 20th Anniversary Airstream Trailer was launched by the brand. The eBay-branded Airstream Trailer supported the #eBay20 20 Days of Deals promotion and traveled to San Francisco to showcase some of the everyday products available at prices they can afford.
The unique celebration is an example of how brand's can transform company milestone's into consumer-facing campaigns that attract new business. The promotional campaign was also accompanied by the launch of an updated application (eBay 4.0) for iOS and Android.
The eBay 20th Anniversary Airstream Trailer will travel across the United States and introduce the new platform. Above all else, this campaign is a great opportunity for the pioneering e-commerce brand to highlight their role in shaping an industry.
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
Trend Themes
1. Mobile Pop-up Shops - Mobile pop-up shops can replicate eBay's physical trailer and reach new audiences.
2. Brand Milestone Celebrations - Celebrating brand milestones can be turned into promotions and campaigns that attract new customers.
3. Application Updates - Updating applications can be coupled with promotional campaigns to generate buzz and drive downloads.
Industry Implications
1. E-commerce - E-commerce brands can use physical marketing efforts to reach new audiences and promote their platform.
2. Mobile Apps - Mobile app developers can use milestone celebrations as an opportunity to launch updates and increase downloads.
3. Pop-up Retail - Pop-up retail companies can take inspiration from eBay's Airstream Trailer and create unique mobile experiences to promote their brand.