The Camden Town Brewery Eazy Hazy IPA is the latest addition to the brand's product portfolio that's brewed with fresh, bright flavors to offer a premium option to try out this spring or summer. The beer is the brand's take on the hazy IPA style and is inspired by the New England style session IPA that features a light malt bill along with El Dorado and Citra hops. These hops impart a citrusy, peachy flavor profile that's gives every sip of the beer a touch of lightness that's both refreshing yet complex.
Innovation Brewer Chris Wheeler spoke on the Camden Town Brewery Eazy Hazy IPA saying, "Eazy is a beer which really packs a punch. Brewed with Citra and El Dorado hops, it’s an IPA full of juicy flavours with a golden-hazy finish, making it ideal for the sunny months. It’s always been one of our favourite creations down at the brewery, and now we’re excited to see Eazy available out in the world for all our Camden fans to enjoy."
Hazy-Style British IPAs
The Camden Town Brewery Eazy Hazy IPA Packs the Perfect Punch of Flavor
Trend Themes
1. Hazy Ipas - Breweries can experiment with different hop combinations and unique flavor profiles to create their own version of the hazy IPA.
2. Seasonal Beer Offerings - Breweries can capitalize on the popularity of seasonal beers by creating limited-time offerings for spring and summer that feature bright, refreshing flavors.
3. Craft Beer Marketing - Breweries can differentiate themselves from competitors by creating unique branding and marketing campaigns that highlight the freshness and flavor of their products.
Industry Implications
1. Craft Beer - Breweries can differentiate themselves from competitors by experimenting with unique hop combinations and creating seasonal offerings that appeal to their target market.
2. Food and Beverage - Restaurants and bars can capitalize on the popularity of hazy IPAs by adding them to their menus and promoting them as a refreshing and unique beverage option.
3. Marketing and Advertising - Marketing and advertising agencies can work with craft breweries to develop unique branding and marketing campaigns that appeal to their target audience and highlight the freshness and flavor of their products.