The magazine brand EatingWell is now selling a line of frozen entrees that are designed to give fans an easier way to eat healthy. Not only do the meals reflect the publication's commitment to nutrition and living a balanced lifestyle, but they are also free from the artificial colors, flavors and preservatives that many consumers are shying away from.
The EatingWell frozen entrees consist of eight complete meals that provide a healthy balance of protein, whole grains and vegetables. The meals come in a wide range of flavorful options that range from Moroccan Inspired Chicken to Cherry Port Pork. Beyond the use of delicious and healthy ingredients, the meals are also free from artificial additives and the meat used comes from animals raised without antibiotics.
EatingWell's new line of frozen dinners is likely to appeal to time-pressed consumers looking for quick and easy-to-prepare options that don't sacrifice nutritional quality.
Magazine Brand Frozen Entrees
The New EatingWell Frozen Dinners are Both Nutritious and Convenient
Trend Themes
1. Healthy Frozen Entrees - There is a growing trend for nutritious and convenient frozen entrees that cater to health-conscious consumers.
2. Clean Label Movement - The demand for food products free from artificial colors, flavors, and preservatives is driving the clean label movement.
3. Convenience Without Compromise - Consumers are seeking convenient meal options that offer both time savings and nutritional value.
Industry Implications
1. Frozen Food Industry - The frozen food industry has an opportunity to innovate by offering a wider variety of healthy and convenient meal options.
2. Health Food Industry - The health food industry can capitalize on the trend of healthy frozen entrees by developing new products with clean labels and high nutritional value.
3. Meal Kit Delivery Industry - The meal kit delivery industry can expand its offerings to include pre-packaged, nutritious frozen entrees that are ready to heat and eat.