New York-based art collection imprint MSCHF introduces the new playful Eat the Rich popsicles. Essentially, the studio turns the world's most famous billionaires into icy snacks that are anthropomorphically made. It continues to build upon the concept of "eating the rich" as the political slogan often used to speak about the existing class conflict and the anti-capitalism mindset.
It is attributed to the works of the late Genevan philosopher Jean-Jacques Rousseau. The popsicles include the faces of billionaires such as Jeff Bezos, Mark Zuckerburg, Jack Ma, Bill Games, and Elon Musk. These are also inspired by the playful Good Humor-Breyers popsicle label that has the gumball eyes for a touch of a nostalgic feel this summer.
Satirical Popsicle Snacks
MSCHF's Eat the Rich Popsicles Turns Billionaires to Ice Pops
Trend Themes
1. Political Satire Food - The creation of satirical food items that make a statement on societal issues and bring humor to political discourse.
2. Anthropomorphic Food - The use of anthropomorphism in food branding to create playful and eye-catching products.
3. Anti-capitalist Imagery - The use of anti-capitalist imagery and slogans in consumer products as a form of activism and social commentary
Industry Implications
1. Food and Beverage - There is opportunity for food companies to create unique and playful products that stand out in a crowded market by using satire and anthropomorphism.
2. Art and Design - Art and design studios can utilize their creativity to produce unique and socially conscious food products that make a statement and stand out in a competitive market.
3. Activism - By incorporating social commentary into consumer products, activist groups can use these items as a way to spread their message and create change.