The EasyJet Holidays ad gained notable attention for its clever, millennial-focused campaign. It's the brand's first multi-million-pound campaign and follows a group of holiday-goers on an epic game of hide-and-seek across multiple European getaways.
The EasyJet Holidays campaign follows the travelers across a beach in the Algarve, a souk in Marrakech, and the mountains of Iceland. It underscores the range of destinations and travel packages available through EasyJet. The tagline of the EasyJet Holidays campaigns is: "The search for your perfect holiday is over" and boasts a play on words of the overall theme of the advertisement.
The campaign was officially rolled out on November 29th during 'Gogglebox' on Channel 4 and will be supported by out-of-home content, print, cinema, and PR and social media efforts.
Hide-and-Seek Travel Ads
The EasyJet Holidays Ad Follows Travelers on a Epic Game of Hide-and-Seek
Trend Themes
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Millennial-focused Travel Ads — There are disruptive innovation opportunities in creating travel campaigns that cater to millennials, who value experiences and unique adventures when they travel.
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Multi-destination Travel Packages — There are disruptive innovation opportunities in creating more travel packages that cover multiple destinations, offering travelers greater options and flexibility in their itineraries.
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Playful Travel Campaigns — There are disruptive innovation opportunities in creating playful and creative travel campaigns, as demonstrated by the success of the EasyJet Holidays hide-and-seek ad.
Industry Implications
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Travel and Tourism — There are disruptive innovation opportunities in the travel and tourism industry by harnessing the power of creative and playful campaigns that resonate with millennials.
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Advertising and Marketing — There are disruptive innovation opportunities in the advertising and marketing industry by experimenting with playful and creative campaigns that capture the attention and imagination of the target market.
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Media and Entertainment — There are disruptive innovation opportunities in the media and entertainment industry by partnering with travel companies to produce engaging and entertaining content that resonates with audiences and inspires travel.