Kozel is renowned right around the world for its lagers, but the venerable Czech brand, which is owned by Asahi Europe and International, is now looking to appeal to a broader category of beer-drinkers with the advent of 'Kozel White,' an easy-drinking lager.
Coming in at only 3.5 percent ABV (alcohol by volume), the 'Kozel White' pale lager offers subtle fruity hints, a satisfying creamy foam head and a crisply refreshing aftertaste. Its low alcohol percentage marks it out as an excellent choice for people looking to engage in the increasingly popular movement of moderate and responsible drinking, with its flavor profile making it ideal as a summertime sipper.
"Pale lager beer is still popular the world over, but there is an increasing appetite for something new and particularly fruity and more sweetly flavourful," said Grant McKenzie, chief marketing officer at Asahi Europe and International.
Reimagined Easy-Drinking Lagers
The 'Kozel White' Beer Offers Low-Alcohol Drinking Enjoyment
Trend Themes
1. Low-alcohol Beverages - There is a growing trend towards moderate and responsible drinking, leading to opportunities for innovative low-alcohol beverage options such as Kozel White.
2. Easy-drinking Lagers - As consumers look for new, flavorful options, breweries can create easy-drinking lagers like Kozel White that offer fruity and sweet taste profiles.
3. Summer Sippers - As warmer temperatures approach, there is an opportunity for breweries to create refreshing, low-alcohol options like Kozel White that are perfect for summer sipping.
Industry Implications
1. Breweries - Breweries have an opportunity to create innovative low-alcohol options like Kozel White that cater to a growing market looking for moderate and responsible drinking options.
2. Alcohol - As the trend for moderate and responsible drinking grows, the alcohol industry can capitalize by creating low-alcohol options like Kozel White that maintain flavor and quality while reducing alcohol content.
3. Hospitality - Hotels, restaurants and bars can add low-alcohol options like Kozel White to their menus, catering to customers who desire a refreshing beverage without the higher ABV content.