With the introduction of two new snack bars, Simply Protein returns to its roots, creating easy-to-digest food tailored towards those who suffer from Crohn’s, Colitis or IBS. The new Easy-to-Digest bars use simple ingredients that are gluten-free, low-glycemic, vegan and Kosher. The bars are also free from sugars, additives and any artificial ingredients, which are commonly found in many other snack bars on the market.
The two new snack bars, FODMAP and SOOTHE, which are tailored to work around specific dietary limitations. Both bars uses bases of oats, peanut butter and brown rice syrup, in addition to flavor-specific additions. The FODMAP bar boasts a gentle flavor of Coconut Almond, while the SOOTHE bar satisfies with the taste of apricots.
While products like these cater specifically to those with dietary restrictions, many consumers are seeking out options like these to help them move towards a well-rounded healthy lifestyle.
Easily Digestible Snack Bars
Simply Protein's New Snack Bars are Branded as Easy-to-Digest Foods
Trend Themes
1. Digestible Snack Bars - Opportunity for creating easily digestible snack bars that cater to individuals with dietary restrictions.
2. Simple Ingredients - Potential for developing snack bars using simple, gluten-free, low-glycemic, vegan, and Kosher ingredients.
3. Healthy Lifestyle Choices - Demand for snack bars that align with consumers' goals of maintaining a well-rounded healthy lifestyle.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity for food manufacturers to create easily digestible snack bars using simple, healthy ingredients.
2. Health and Wellness - Potential for health and wellness industry to develop snack bars catering to individuals with dietary restrictions for a healthier lifestyle.
3. Specialty Diets - Opportunity for specialty diet industry to offer snack bars that are gluten-free, low-glycemic, vegan, and Kosher to meet specific dietary needs.