Eastside Gold works in collaboration with Jordan Brand once again on another design iteration of the Air Jordan 12 Low sneaker model. The shoes were originally showcased on the course of the PGA Tour's Rocket Mortgage Classic worn by Wyatt Worthington.
The shoes are designed with a padded detail by the upper of comfort, and it boasts a tonal palette of Midnight Navy. It is detailed with pebbled leather materials by the mudguards, which are also done in white color for a touch of contrast. Gold details make up the quarter panel's Jumpman branding overlays and the eyelets. At the interior is a bold hue of red-orange for another pop of color to round it all out.
Low-Cut Navy Golf Sneakers
Eastside Golf Joins Jordan Once Again on Another Air Jordan 12
Trend Themes
1. Athletic Collaborations - Collaborating with sneaker brands to produce golf sneakers opens up an innovative market for athletic collaborations beyond traditional sports.
2. Low-cut Design - Low-cut designs in golf sneakers offer a disruptive innovation opportunity for creating sleek and stylish golf footwear that breaks away from traditional high-cut designs.
3. Tonal Palettes - Tonal palettes for golf sneakers provide an opportunity for disruptive innovation in combinations and palettes rather than traditional bright and bold coloration.
Industry Implications
1. Golf Apparel - Golf apparel companies can find disruptive innovation opportunities in collaborations with sneaker brands and creating low-cut designs with tonal palettes.
2. Athletic Footwear - Collaborating with golf apparel companies to create low-cut designs and tonal palettes in athletic footwear for a specific sport presents a disruptive innovation opportunity for the athletic footwear industry.
3. Fashion Industry - Collaborations between fashion designers and athletic footwear companies for designing low-cut golf sneakers with tonal palettes offer a disruptive innovation opportunity for the fashion industry to explore new markets beyond traditional products.