This touching ad from the German food brand Netto Marken-Discount is reminding consumers to come together as a family this Easter holiday.
Presented in a fable-inspired style, this animated ad spot tells the fictional story of how Easter came to be. According to the ad, the holiday is the result of a hen and a rabbit meeting at a nightclub and giving birth to a baby bunny, hatched out of an egg. The adorable hybrid creature looks like a bunny, but lays eggs like a chicken, making for a few embarrassing accidents at school. The little creature runs around the forest laying colorful eggs, which are later collected by a few children from a neighboring city. This leads to international fame for the egg-laying bunny, who is later pictured lounging on a bed of carrots. By the end of the ad, the little creature decides to return home to spend time with his parents, who loved him prior to fame.
Heartfelt Easter Bunny Ads
This Adorable Ad Tells the Story of How the Easter Holiday Came to Be
Trend Themes
1. Family-centric Holiday Ads - Brands can create touching ads based on holiday themes and family values to emotionally connect with consumers.
2. Fantastical Fable-inspired Advertisements - Creating animated ads with imaginative and fictional storylines add a touch of whimsy and appeal to consumers’ sense of wonder and playfulness.
3. Unexpected Marketing Strategies - Brands that take risks and create clever, unconventional marketing strategies can attract attention and become viral hits on social media platforms.
Industry Implications
1. Food and Beverage - Food brands can use holidays as an opportunity to create themed ads that showcase their products and highlight family values around the dinner table.
2. Animation and Film Production - Companies can produce creative and colorful animated ads featuring fictional characters and fables that capture the imaginations of viewers.
3. Advertising and Marketing - Ad agencies can develop unexpected marketing campaigns that playfully leverage holidays and cultural events to create emotional bonds with consumers.