With many consumers spending this coming Easter at home, Boston Market is hoping to make the holiday a little more special with its Easter Heat & Serve Meals. Available for delivery or curbside pickup, the new meals make it easy to put a whole Easter dinner on the table (without a trip to the grocery store).
This Easter, Boston Market will keep its doors open to allow customers to order their Easter dinner for pickup or delivery. One of the options available is a traditional plated Easter meal, which features ham, turkey, rotisserie chicken, and a slice of apple or pumpkin pie. There are also hot, buffet-style Easter dinners for families of five or more.
Finally, there's Easter Heat & Serve Meals, which are designed to feed anywhere from four to 12 people. The Heat & Serve Meals are served chilled, but they are fully cooked, so customers simply have to heat them up to enjoy. As Boston Market Chief Executive Officer Eric Wyatt explains, "With all that is happening around the world right now, we know that Easter celebrations will be different, and smaller, this year. Our team at Boston Market would like to help with any type of Easter meal you might be planning."
Take-Home Easter Dinners
Boston Market is Serving Up Easter Heat & Serve Meals This Year
Trend Themes
1. At-home Holiday Meals - Businesses can create heat & serve holiday meal options to cater to customers who are unable to celebrate outside their homes.
2. Contactless Delivery - Companies can implement a delivery or curbside pickup system to provide customers with a safe and convenient way to receive products and services.
3. Customizable Meal Options - Offering customers a variety of meal options, including traditional plated meals and buffet-style dinners, can provide a unique dining experience that caters to their specific needs.
Industry Implications
1. Food Delivery Services - Companies in the food delivery industry can partner with restaurants to offer at-home holiday meal delivery options, or create their own heat & serve meal options to cater to customers' needs.
2. Hospitality - Hotels and resorts can create holiday staycation packages that include at-home holiday meals, providing a safe and convenient way for individuals to celebrate their holidays while adhering to social distancing guidelines.
3. Meal Kit Delivery Services - Meal kit delivery companies can offer customizable meal options that cater to customers' unique dietary needs and preferences, as well as provide a convenient way for customers to prepare holiday meals without having to leave their homes.