Earthfoam makes natural foam rubber mattresses that are fair trade and organic certified and as much care is put into the packaging of the sustainable mattresses. In place of using plastic to wrap its products, Earthfoam opted to be the first mattress brand to use heavy Kraft paper. Once the organic mattress is wrapped, it's placed in a cardboard box for a shipping process that's more environmentally friendly than most bed-in-box providers.
As Karl Shevick, founder and CEO of Earthfoam, describes, "We use a machine from a company called C3 that specializes in this type of packaging. The mattress first gets fed into a machine where it is rolled up and wrapped in paper. As it is being wrapped, an adhesive gets applied to the paper, which prevents it from unrolling during transit."
Paper-Wrapped Mattresses
Earthfoam's Mattresses are Packaged in Paper Instead of Plastic
Trend Themes
1. Sustainable Packaging - The use of paper instead of plastic in product packaging presents an opportunity for businesses to adopt sustainable practices.
2. Eco-friendly Shipping - The use of cardboard boxes in shipping products presents an opportunity for businesses to reduce their environmental footprint.
3. Natural and Organic Products - The trend towards natural and organic products extends to product packaging, providing opportunities for businesses to differentiate themselves and cater to environmentally conscious consumers.
Industry Implications
1. Mattress Manufacturing - The mattress manufacturing industry can adopt sustainable practices like using paper instead of plastic in product packaging.
2. Shipping and Logistics - The shipping and logistics industry can explore the use of more environmentally friendly packaging materials like cardboard for reducing waste and emissions.
3. Consumer Goods - The trend towards sustainable and eco-friendly practices applies to all industries, including consumer goods, providing opportunities to differentiate and attract environmentally conscious consumers.