These Earth911 Recycling print ads illustrate how proper disposal makes an impact on living things just as much as it does the planet.
Conceived by advertising agency Grey in New York City, the campaign includes two ads featuring a wolf and a bear in a forest. Although the Earth911 Recycling campaign definitely addresses an important environmental issue, the artistic direction of the images is also worth mentioning. Rather than just photographed in its natural setting, the wolf and bear are made with paper in origami style by artist Quentin Trollip to directly connect the importance of recycling with the animal itself. The ads are accompanied by the simple copy "Recycling saves more than trees."
Thought-provoking with admirable artistry, the Earth911 Recycling ads take a different approach that definitely seems to be working.
Origami Animal Ads
The Earth911 Recycling Campaign Artistically Advocates Environmental Change
Trend Themes
1. Artistic Environmental Messaging - There is an opportunity for industries to explore creative ways to demonstrate environmental messaging that evoke thought and an emotional connection.
2. Visual Storytelling - There is an opportunity for industries to use visually compelling storytelling to inspire and educate consumers on important issues related to their products or services.
3. Eco-friendly Campaigns - There is an opportunity for industries to launch eco-friendly campaigns that demonstrate their commitment to environmental sustainability.
Industry Implications
1. Advertising - The advertising industry can utilize creative artwork and messaging to encourage sustainable practices and promote eco-friendly products.
2. Recycling - The recycling industry can use visually compelling messaging to encourage increased recycling and make awareness about the importance of proper waste disposal.
3. Art - Artists and the art industry can create artwork focused on environmental issues that can provoke change and encourage sustainable living.