Although the Early Bird cafe in Toronto designed by MSDS Studio is set up in the city's underground system of tunnels and walkways, appealing to the busy, on-the-run consumer, the space offers a relaxing space to sit down and enjoy a cup of coffee.
While the to-go service area does cater to those who are in a rush and embraces "cool tones denoting efficiency and competence" as described by MSDS, the sit-down area sets itself apart with a completely different scheme that is warm and welcoming. The seating area also sets itself apart with rounded elements and aims to invite people to stay and partake in a different side of cafe culture that doesn't involve grabbing a drink to be enjoyed on the run.
Serene Underground Cafes
Toronto's Early Bird Cafe Offers an Alternative to Grab-and-Go Culture
Trend Themes
1. Serene Cafes - Underground cafes provide an alternative to fast-paced coffee culture, presenting the opportunity to offer places of relaxation in a fast-paced city.
2. Coffee Shop Design - Designing coffee shops with both takeaway and sit-down areas allows for greater customer experience diversification.
3. Escape Tourism - Increasing demand for remote destinations with serene environments that allow for personal retreats
Industry Implications
1. Hospitality - New opportunities for hospitality industry to entice travelers who seek a relaxing atmosphere alongside the bustle of a major city.
2. Retail - Opportunities for retailers to create coffee shops that can serve as a quiet and relaxing experience within malls or shopping outlets.
3. Urban Development - Providing walkways and subways with beautiful and interesting cafes supports urban planners' efforts to develop underutilized spaces into livable and attractive environments.