The E. Marinella campaign shows just how delectably dapper the neckties by this Italian company really are. Shaped like delicious food and drinks such as cups of cafe lattes and croissants, the images of the neckties are paired with the tag line, "Since 1914, the taste of elegance."
Conceived and executed by Foolbite, an ad agency based in Monza, Italy, the E. Marinella campaign does more than show how tasty these neckties are. Each print ad corresponds to a city that the label is based in, with the 'food' symbolizing the culture of that metropolis. For instance, Lugano is complemented by a necktie chocolate bar while Tokyo is represented by necktie sushi and London by a cup of tea.
The E. Marinella campaign was art directed by Paolo Guidobono and Michele Sartori.
Delectably Dapper Necktie Ads
The E. Marinella Campaign Centers Around Delicious Fashion for Men
Trend Themes
1. Food-inspired Fashion - Exploring the trend of incorporating food elements in fashion, such as neckties shaped like food and drinks.
2. Localized Branding - The trend of creating tailored advertisements that reflect the culture and symbols of specific cities where the brand operates.
3. Creative Print Advertising - The trend of using imaginative and visually appealing print ads to promote products and captivate audiences.
Industry Implications
1. Fashion - The fashion industry can explore the possibility of introducing food-inspired accessories and incorporating cultural symbols into their designs.
2. Marketing and Advertising - The marketing and advertising industry can learn from the E. Marinella campaign's localized branding approach and creative print ads to enhance brand messaging.
3. Culinary and Food Services - The culinary and food services industry can collaborate with fashion brands to create unique, food-inspired products that merge fashion and culinary elements.