South Korean fashion designer Goom Heo presents the new Dystopian Beach collection designed for the Spring/Summer 2023 season under his imprint GOOMHEO. The looks are captured by Swiss photographer Karlheinz Weinberger, which channels themes from the 50s and 60s.
It spotlights a rebellious influence as models are seen expressionless and puffing on cigarettes. The brand delivers signature denim designs that feature accents including acid stone washing techniques or hand-painted looks. The tops and bottoms have an asymmetric tailored silhouette that unveils the entire arms and legs. The rest of the capsule includes denim mini skirts, frayed corsets and jackets, and layering options. Rounding out the capsule features the brand's first-ever eyewear, along with hats, necklaces, and belts.
50s-Inspired Rebellious Fashion
GOOMHEO's Dystopian Beach is Designed for the SS23 Season
Trend Themes
1. Rebellious Fashion - Designers can incorporate rebellious themes from past decades into their fashion collections for a unique and edgy aesthetic.
2. Asymmetric Silhouettes - Asymmetric tailored silhouettes can add an element of surprise and complexity to denim designs and other fashion pieces.
3. Capsule Collections - Designing capsule collections with a range of coordinating fashion accessories can appeal to consumers looking for complete looks rather than individual pieces.
Industry Implications
1. Fashion - The fashion industry can incorporate these rebellious and asymmetric design elements to create new collections that resonate with consumers.
2. Accessories - Creating coordinating accessories, such as hats and necklaces, can provide additional revenue streams for fashion brands.
3. Eyewear - Expanding into new product categories, such as eyewear, can help brands grow and reach new audiences.