'Dying to Bloom' is an upscale boutique that specializes in a very niche service. Despite the warm and cozy exterior, the shop is actually a premier destination for those interested in organizing an eco-friendly funeral.
Located in Nyack, New York, Dying to Bloom is a natural burial boutique owned by Kerry Potter. Potter specializes in helping consumers organize green burials, which "aim to care for the deceased with minimal impact to the environment." This includes everything from eco-friendly caskets to urns, shrouds and other artistic memorial products. Many of the products are handmade and customers can even choose urns designed for water burials or plants that grow from cremated remains.
With options ranging from simple to elaborate, Dying to Bloom is helping to redefine funeral rituals.
Natural Burial Boutiques
'Dying to Bloom' Helps Consumers Host Green Burials
Trend Themes
1. Eco-friendly Funerals - The trend of eco-friendly funerals presents disruptive innovation opportunities for the funeral industry to create sustainable and environmentally conscious burial options.
2. Artistic Memorial Products - The trend of artistic memorial products opens up disruptive innovation opportunities for the memorial industry to offer unique and personalized items that celebrate the life of the deceased in creative ways.
3. Natural Burial Services - The trend of natural burial services offers disruptive innovation opportunities for the funeral industry to provide customized services that prioritize sustainability and ecological impact.
Industry Implications
1. Funeral Industry - The funeral industry can leverage the trend of eco-friendly funerals to develop eco-conscious and sustainable burial practices, products, and services.
2. Memorial Industry - The memorial industry has an opportunity to capitalize on the trend of artistic memorial products by creating unique and personalized items that commemorate the deceased in innovative ways.
3. Eco-friendly Product Industry - The eco-friendly product industry can explore the trend of natural burial services and develop sustainable funeral products such as biodegradable caskets, urns, and other eco-conscious memorial items.