Classic athleticwear company adidas Originals released a new Dusty Pink Cropped Sweatshirt as a cozy and stylish option for the spring and summer.
The new hoodie was made in the new 'Ash Pearl' dusty pink shade, constructed from a soft French terry cotton. The ribbed details placed on the cuffs and crew-neck offer a unique style and unbeatable comfort. The brand's classic Black Three Stripe detailing down the side of each arm pairs with the iconic bold logo set on the chest.
Made with a relaxed and short fit, the new Dusty Pink Cropped Sweatshirt from adidas Originals mixes comfort with fashion-forward style that can be worn all summer -- available online now for $60.
Bold Cropped Logo Hoodies
Adidas Originals' Dusty Pink Cropped Sweater Mixes Comfort with Style
Trend Themes
1. Pastel Athleisure - The trend of pastel colors in athleticwear offers unique style and comfort for the spring and summer seasons.
2. Cropped Sweatshirts - The rise of cropped sweatshirts provides a fashion-forward twist to otherwise classic athleticwear, creating disruptive innovation opportunities.
3. Logo-centric Fashion - The emphasis on bold logos in fashion enables brands to create distinctive and recognizable products that appeal to consumers seeking statement pieces.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of pastel athleisure by offering a variety of pastel-colored athleticwear to meet the demand.
2. Sportswear - The sportswear industry can embrace the cropped sweatshirt trend by incorporating innovative design elements into their collections, catering to fashion-conscious consumers.
3. Branding and Marketing - Branding and marketing professionals can leverage the logo-centric fashion trend by helping businesses develop distinct and memorable brand logos that resonate with target audiences.