When Nancy Taing took up this project as a student of the Cornish College of the Arts, her Durex Banana packaging became a unique means to market this sort of contraceptive. The designer took note that most condom manufacturers are content to sell the product as it is, but here an attempt was made to give the awkward purchase a bit of personality.
The tropical yellow fruit was selected as a marketing character -- a perfect choice which references the male body part in a way that is frequently used in crude popular culture. The cardboard box itself was molded into the shape of the food, and asks to be opened as one would peel it. A frisky looking monkey is printed onto Durex Banana packaging as well, which contains a row of condoms wrapped individually in circular seals.
Fruity Prophylactic Branding
Durex Banana Packaging Marks a New Taste for Condom Marketing
Trend Themes
1. Unique Contraceptive Packaging - Creating unconventional and eye-catching packaging designs for contraceptives presents a disruptive innovation opportunity in the industry.
2. Personality-driven Marketing - Infusing personality into condom marketing by using characters and themes that resonate with the target audience offers a disruptive innovation opportunity for brands in the industry.
3. Playful and Interactive Packaging - Developing packaging that encourages playful interaction, such as mimicking the peeling of a banana, can be a disruptive innovation opportunity for condom manufacturers seeking to differentiate their products.
Industry Implications
1. Contraceptive Manufacturing - Developing unique packaging designs for contraceptives can create a competitive advantage and disrupt the traditional market.
2. Marketing and Advertising - Utilizing personality-driven marketing strategies for condom brands can disrupt the industry and attract new customers.
3. Packaging Design - Creating playful and interactive packaging for various products, including contraceptives, can disrupt the packaging design industry and attract consumer attention.