Coca-Cola's Dunkin' iced coffee line is expanding to include a Bakery Series with dessert-like flavors including Browine Batter Donut, Cake Batter Donut, and Coffee Cake Muffin. The trio of fun new flavors inspired by baked goods makes dessert for breakfast (or any other time of the day) permissible and convenient.
While the Cake Batter Donut flavor shares the taste of vanilla cake, other flavors in the series share notes of cinnamon and chocolate.
The canned coffee beverages for fans of baked treats are just some of the new products shown at the 2022 NACS Show. Other new beverages also drew inspiration from indulgent foods, promising to satisfy consumers' desire for cross-category flavor innovations.
Dessert-Inspired RTD Coffees
The Dunkin' Iced Coffee Line Now Includes the Bakery Series
Trend Themes
1. Indulgent RTD Coffees - Opportunities to create new flavors that mimic dessert-like indulgences in ready-to-drink coffee beverages.
2. Cross-category Flavor Innovations - Creating unique flavor profiles inspired by indulgent foods that blend across multiple categories.
3. Convenient Breakfast Options - Developing products that blur the line between breakfast and dessert, such as breakfast-inspired RTD coffee flavors.
Industry Implications
1. Ready-to-drink Coffee - Innovating new flavor profiles for coffee-based products that mimic the indulgent flavors of traditional desserts.
2. Food and Beverage - Creating new cross-category flavor innovations that can be applied to a wide range of food and beverage products.
3. Convenience Stores - Offering convenient breakfast and dessert options that fit into modern lifestyles to compete with other food & beverage channels.