Dunkin and hockey continue to go hand-in-hand in the latest ad from the fast food chain, which takes a creative approach to appeal to its demographic. The ad brands itself as the unofficial beverage of the fast food chain, and tapped animated figures to drive the point home.
Instead of relying on actors or real hockey players, Dunkin' created a miniature world starring the figures of Air Hockey tables, much like the ones some consumers keep in their homes. In the ad, the goalie has left his net wide open while he went to get a Dunkin' cold brew. Even though the game was on the line, the implication was that it was worth the risk for his favorite beverage.
Air Hockey Table Ads
Dunkin' and Hockey Go Hand-in-Hand in This Animated Spot
Trend Themes
1. Animated Figures in Advertising - Incorporating animated figures in advertising can create a more memorable and engaging experience for viewers.
2. Branded Beverages in Sports - Connecting a particular beverage brand with a popular sport can increase brand recognition and appeal to a specific demographic.
3. Miniature World Advertising - Using a miniature world in advertising can create a whimsical and unique experience for viewers.
Industry Implications
1. Fast Food - Fast food chains can utilize animated figures and creative advertising to make their brand more appealing to a younger demographic.
2. Beverage Industry - The beverage industry can partner with popular sports and teams to promote their brand and products.
3. Recreational Equipment Industry - The recreational equipment industry can utilize miniature worlds in advertising to showcase their products and create a fun and memorable experience for viewers.