Much to the delight of many 90s kids, Dunkaroos returned to stores earlier this spring and now, Millennials are also being treated to a new beer from Martin House Brewing called Dunkabroos. The beer is touted as "nostalgia in a can" and the ale is authentically brewed with cookies, vanilla cream, lactose and sprinkles. As Martin House Brewing describes, all of the sweet flavors of the snack packs are recreated perfectly, right down to the "frosting finish." The ale comes in at 8% ABV, which definitely makes it a grown-up take on the childhood cookies and cream treat.
The limited-run offering was made exclusively available via the brewery's Texas taproom and due to demand, the beer quickly sold out.
Nostalgic Snack Beers
Dunkabroos is a Dunkaroos-Themed Beer Brewed with Cream, Cookies & Sprinkles
Trend Themes
1. Nostalgic Beers - Disruptive innovation opportunity: Create more alcoholic beverages that tap into the nostalgia of popular snacks from the past, appealing to Millennials and Gen Xers.
2. Flavorful Craft Beers - Disruptive innovation opportunity: Experiment with unconventional flavor combinations in craft beer production, catering to consumers looking for unique and adventurous tasting experiences.
3. Limited-run Offerings - Disruptive innovation opportunity: Launch exclusive and limited-edition products to create buzz and drive demand among consumers seeking novelty and exclusivity.
Industry Implications
1. Craft Brewing - Disruptive innovation opportunity: Explore the incorporation of nostalgic flavors and themes into craft beer offerings, targeting consumers seeking unique and memorable drinking experiences.
2. Alcoholic Beverages - Disruptive innovation opportunity: Develop innovative alcoholic beverages that recreate the flavors and nostalgia of popular snacks, appealing to a wide range of consumers across different age groups.
3. Limited-edition Products - Disruptive innovation opportunity: Create and market limited-run offerings in various industries, leveraging scarcity and exclusivity to generate consumer excitement and drive sales.