Miller64 is giving away FREE BEER just in time for Sunday’s big game. All fans have to do is answer one simple question – which is smaller 80 or 64? The new campaign mocks a competitor who recently introduced an 80-calorie super-light beer and enlisted one of the world’s most accomplished mathematicians to solve the apparently complex problem.
When asked to solve this particular equation, Ken Ono stated, "I’ve seen a lot of complicated mathematical equations in my career, and worked to solve some of the most complex integer partitions and modular forms, but what I can’t understand is why anyone would think 80 is smaller than 64? I can confirm, 64 is most certainly smaller than 80."
Boasting only 64 calories and 2 carbohydrates, Miller64 is a refreshing light beer that doesn't compromise taste. "Not only have we found the correct answer to which number is smaller, we’ve also found the perfect recipe for an extra light beer with Miller64," said Sofia Colucci, global marketing vice president - Miller and economy portfolios. "It doesn’t take a genius to do the math, but we’re glad Ken Ono was able to help prove us right."
Beer lovers, aspiring mathematicians, and those who think they know the correct answer to which is smaller - 80 or 64 - can verify their knowledge online. Those who answer correctly will get a free six-pack of Miller64 in time for the Super Bowl.
Dumb Math Question Beer Giveaways
Miller64 Asks the World’s Dumbest Math Question in New Campaign
Trend Themes
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Industry Implications
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