Remember Duff Beer? The official sponsor of Homer Simpson drinking sessions is now available thanks to a Mexican entrepreneur, Rodrigo Contreras DÃaz.
Produced in Jalisco and distributed only via Internet, this limited edition lager beer has been a success, selling over 200 boxes (of 12 bottles each) in two weeks. Each box costs around US$20 plus shipping.
Implications - Target audiences feel a strong connection to pop culture icons and are willing to purchase products that will build upon the relationship of consumer and brand. By creating a realistic product from a pop culture show, businesses are evoking the idea of fantasy amongst the consumers, allowing them to project these fantasies and escape society.
Cartoon Concoctions
Homer Simpson's Duff Beer Becomes a Reality
Trend Themes
1. Pop Culture Products - Creating products based on popular culture shows builds a strong connection with target audiences and allows consumers to project their fantasies and escape society.
2. Limited Edition Products - Releasing limited edition products generates excitement and drives sales, as seen with the success of the limited edition Duff Beer.
3. Internet Distribution - Distributing products solely via the internet provides a convenient and accessible way for consumers to purchase niche or unique items.
Industry Implications
1. Beverage Industry - The success of Duff Beer shows the potential for creating unique and nostalgic beverages that target specific fan bases within the beverage industry.
2. Licensed Merchandise Industry - Creating realistic products based on popular culture shows opens up opportunities for the licensed merchandise industry to cater to passionate fans.
3. E-commerce Industry - The internet distribution model utilized by Duff Beer demonstrates the potential for the e-commerce industry to tap into niche markets and reach global consumers.