Protein-focused diets are continuing to grow in popularity, so the DT10 Sports product lineup has been unveiled as a new option for consumers to pick up.
Consisting of bars and shakes, the product lineup promises to deliver essential minerals, vitamins and high levels of protein to the tune of 21 grams in each bar and 30 grams in each shake. The products come in classic flavor varieties and are all approved by Daley Thompson CBE who worked in collaboration with British drink and food specialist Gary Barnshaw to create the clean protein lineup.
The DT10 Sports product lineup is free of palm oil, Sucralose, added sugar and, regarding the shakes, are made with milk rather than water for added nutrients.
Athlete-Approved Protein Products
The DT10 Sports Product Lineup Includes Bars and Shakes
Trend Themes
1. Protein-focused Diets - Disruptive Innovation Opportunity: Develop plant-based protein products to cater to the growing demand for vegan and vegetarian protein options.
2. Clean Protein - Disruptive Innovation Opportunity: Create protein products that are free of artificial sweeteners, additives, and other unhealthy ingredients.
3. Athlete-endorsed Products - Disruptive Innovation Opportunity: Collaborate with well-known athletes to create protein products that cater to the specific needs of athletes.
Industry Implications
1. Health and Wellness - Disruptive Innovation Opportunity: Introduce personalized nutrition plans and products tailored to individual health goals.
2. Food and Beverage - Disruptive Innovation Opportunity: Develop innovative protein products using alternative and sustainable protein sources.
3. Sports and Fitness - Disruptive Innovation Opportunity: Combine technology and nutrition to create smart protein products that track consumption and offer personalized recommendations for athletes.