The Dsquared2 Underwear 2014 campaign offers a statuesque look at models Travis Hanson and Rich Stinger. In each picture, both Hanson and Stinger come across as anything but human as they laid about perfectly among a series of props, all of which was captured by fashion photographer Steven Klein.
Klein chose to work with greyscale finishes for this Dsquared2 Underwear production. In this way, Klein was able to highlight the figures of Hanson and Stinger along with the undergarments displayed.
Featured within this display of clean cut white briefs were a collection of authoritative hats. Whether sporting leather caps, couture baseball pieces or animal print items, Dsquared2 displayed how men may pair the drawer line.
Statuesque Undergarment Fashion Campaigns
The Dsquared2 Underwear 2014 Ads Feature Upright Poses
Trend Themes
1. Statuesque Fashion Campaigns - Disruptive innovation opportunity: Exploring unconventional poses and artful compositions in fashion campaigns to create unique visual experiences for consumers.
2. Greyscale Photography in Advertising - Disruptive innovation opportunity: Utilizing greyscale finishes in advertising to create a sleek, minimalist aesthetic that enhances the focus on products or subjects.
3. Mixing Fashion with Unexpected Accessories - Disruptive innovation opportunity: Collaborating with different industries to incorporate unconventional accessories, such as authoritative hats, into fashion campaigns to create a bold and distinctive brand image.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing new marketing techniques, such as unconventional poses and artful compositions, to enhance brand engagement and create memorable campaigns.
2. Photography - Disruptive innovation opportunity: Leveraging greyscale finishes as a unique selling point in advertising campaigns to attract clients from various industries.
3. Accessories - Disruptive innovation opportunity: Partnering with fashion brands to create unconventional accessory collections that offer a fresh and unique twist to the market.