Dsquared2 showed their admiration to the Canadian outdoors in their Spring/Summer 2010 menswear collection revealed in Milan this week. The twins Dean and Dan Caten have loads of experience to draw inspiration from as the duo calls Canada their home.
In an Algonquin Park-like setting, models strode down a wooden dock in fishing jackets, hip waders, rubber boots, socks and sandals, bright yellow and orange work socks, and fish gutting aprons. Details in the collection included matchstick necklaces, trimmed swimwear and small Band-Aids on knees and elbows.
Music by Canadian icons such as Joni Mitchell and Gordon Lightfoot played in the background, an ideal summer camping situation.
Woodland Runways
Dsquared2's Canadian Forest Setting for S/S '10 Menswear
Trend Themes
1. Outdoor-inspired Fashion - Opportunity for fashion brands to incorporate elements of the outdoors into their designs, such as fishing jackets, rubber boots, and natural prints.
2. Canadian Heritage Fashion - Chance for fashion designers to showcase their admiration for Canadian culture and incorporate Canadian icons into their collections, as seen with Dsquared2's use of Canadian music and references to Canada.
3. Nostalgic Fashion - Option for brands to tap into nostalgia by incorporating retro elements, such as swimwear and Band-Aids on knees and elbows, adding a unique touch to their collections.
Industry Implications
1. Fashion - Fashion brands can explore the opportunity of creating outdoor-inspired collections and showcasing cultural influences, as demonstrated by Dsquared2's Spring/Summer 2010 menswear collection.
2. Music - Opportunity for music industry professionals to collaborate with fashion brands and provide soundtracks for runway shows or promotional campaigns, as Dsquared2 did by incorporating Canadian music into their presentation.
3. Outdoor Gear - Outdoor gear companies can leverage the trend of incorporating fashion elements into their products, such as collaborating with designers to create stylish and functional fishing jackets, rubber boots, and accessories.