Fashion, music, dance and entertainment were all fused together in the DSquared2 Men’s Fall 2009 show in Milan with what the label described as a nod back to the thirties.
Set to a soundtrack of show tunes, iconic songs (’Big Spender’), and the new (’Womanizer’), the show started with two professional dancers getting the audience warmed up with a segment of ballroom with a hint of tap dancing.
The focal point of the show was the white grand stair case which the models used to run down to the catwalk. Unlike most shows, the models showed personality and swagger in their walk and poses, continuing the fun and optimistic vibe of the show.
The collection itself had a typical DSquared2 feel and did not really bring anything new to the table. Lots of tight vests, white shirts and black bow-ties.
Rather than have the models do the final walk down the runway, the show ended with them joining at the bottom of the staircase to the tune of the famous Queen song, ‘The Show Must Go On.' Designer twins Dean and Dan Caten came slid down the staircase rail (you have to watch the final two minutes of the show) and happily skipped down the runway to the tune of an optimistic ‘Tomorrow.’
Retro Entertainment on Runways
The DSquared2 Show Channels The Roaring 30s
Trend Themes
1. Fusion of Fashion and Entertainment - There is an opportunity for businesses to create unique experiences by combining fashion shows with live entertainment, such as music and dance.
2. Revival of Retro Styles - Businesses can tap into the nostalgia trend by incorporating elements from past eras, like the roaring 30s, into their designs and shows.
3. Interactive Model Performances - Incorporating interactive elements into runway shows, such as models showing personality and swagger, can create a more engaging and memorable experience for the audience.
Industry Implications
1. Fashion - Fashion brands can capitalize on the fusion of fashion and entertainment trend by hosting shows that incorporate live music and dance performances.
2. Event Production - Event production companies can offer services to create unique and immersive fashion show experiences that incorporate entertainment elements.
3. Music and Dance - Musicians and dancers can collaborate with fashion brands to provide live performances and interactive experiences during runway shows.