News broke earlier this year that the soda market was experiencing a downturn as consumers seek a healthier alternative to sugar-laden sparkling drinks, so brands are responding with new options like the DRY Zero Sugar Organic Sodas.
Containing just six to seven ingredients each, the sodas are lightly sweetened with stevia leaf extract, are USDA Organic and even Project Non-GMO Verified. The sodas come in four new flavor options including 'Peach Tea,' 'Cola,' 'Island Fruit' and 'Mountain Berry,' which are all made with natural ingredients to ensure they're as applicable for modern consumer diets.
Speaking on the new DRY Zero Sugar Organic Sodas, Sharelle Klaus, Founder and CEO of DRY Soda Co., said, "The launch of DRY Zero Sugar Sodas marks an exciting new chapter for DRY Soda Co. We know from the rapid growth and success of our flagship line, DRY Sparkling, that consumers are elevating their expectations when it comes to beverages."
Stevia-Sweetened Organic Sodas
The DRY Zero Sugar Sodas are Made with Simple Ingredients
Trend Themes
1. Health-conscious Beverage Alternatives - Disruptive innovation opportunity: Develop new zero-sugar sodas using natural sweeteners like stevia to cater to consumers seeking healthier drink options.
2. Organic and Non-gmo Certification - Disruptive innovation opportunity: Offer sodas that are USDA Organic and Project Non-GMO Verified to meet the demand for transparent and environmentally friendly products.
3. Flavor Diversification for Modern Consumer Diets - Disruptive innovation opportunity: Create soda flavors like 'Peach Tea,' 'Cola,' 'Island Fruit,' and 'Mountain Berry' using natural ingredients to cater to the evolving preferences of health-conscious consumers.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Develop and produce zero-sugar sodas with simple and organic ingredients to capture the health-conscious consumer market.
2. Natural Sweeteners Industry - Disruptive innovation opportunity: Explore new ways to utilize natural sweeteners like stevia leaf extract in various food and beverage applications to accommodate the demand for healthier alternatives to sugar.
3. Certification and Verification Services - Disruptive innovation opportunity: Provide certification and verification services for food and beverage brands looking to showcase their USDA Organic and Non-GMO Verified labels to meet consumer expectations.