As movie theaters have had to temporarily close their doors, drive-in screenings have come into popularity once again.
Mitsubishi and The Luna Cinema are teaming up to offer a competition that gives movie lovers the chance to win a VIP experience. From a Mitsubishi L200 pick-up, a pair of attendees will win a next-level screening experience, complete with a picnic hamper and soft furnishings.
The Luna Drive In Cinema is launching in early July in the UK across five sites and the competition will be running at hundreds of screenings. At a time when cinema owners are pushing drive-in screenings to maintain safe social distancing, people are enjoying the novel way to see a movie in the summer, especially after months of lockdown.
VIP Drive-In Screenings
Mitsubishi & The Luna Cinema are Offering a Luxurious Open-Air Experience
Trend Themes
1. Drive-in Screenings - The rise of drive-in screenings as a safe and novel way to enjoy movies presents opportunities for companies to offer unique, outdoor movie experiences.
2. Luxurious Outdoor Experiences - As seen with Mitsubishi and The Luna Cinema's VIP picnic hamper and soft furnishings, there is potential for businesses to offer high-end outdoor experiences for customers to enjoy safely.
3. Competition Campaigns - By running a competition, Mitsubishi and The Luna Cinema were able to generate excitement and interest in their drive-in screening events - other businesses could do the same with their own products or services.
Industry Implications
1. Movie Theaters - Movie theaters can leverage the trend of drive-in screenings to offer safe and unique movie experiences for customers.
2. Automotive - Automotive companies like Mitsubishi have the opportunity to team up with other industries to offer outdoor experiences for consumers.
3. Food & Beverage - With the inclusion of a picnic hamper in the VIP experience, food and beverage companies can partner with outdoor event companies to offer elevated, outdoor dining experiences for customers.